Push Formats. Classic Push and In-Page Push

If you have ever seen an ad notification appear in the right bottom corner of your computer, then you have interacted with a push ad.

Push ads are considered a type of native ad form where the user is sent a notification about an ad, similar to the way you would receive a message or notification on your phone. Depending on the device you are on, push ads appear as notifications over other windows on the screen, enticing the user to click on them. If the consumer decides to click on the ad, they will immediately be directed to a landing page where they will learn more about the ad and what it is advertising.

To date, push ads are still an effective ad format for a variety of campaigns largely because not only are these ads hard to miss, but they also don’t look like ads. This is because push ads usually appear as small-pop up notifications, ensuring they are seen without interrupting the user’s browsing. Thus, increasing the chances a consumer will click on it.

Currently, if you wish to use push ads, you have two options at your disposal, the classic push or in-page push ads. While these two push ads are similar in terms of functionality, the newer in-page push ad was developed to help solve some of the limitations of the classic push ad format.

Let us take a look at these two ad formats separately:

Classic Push Ads

The oldest format of push ads, this ad type is sometimes referred to as web push notifications. For anyone to receive web push notifications, the user needs to have an active subscription that allows the affiliate or other marketers to send them the ads.

Thus, whenever a user visits a webpage with a web-push notifications campaign in place, the user will be asked if they wish to receive notifications from the site. If the user accepts, the publisher can start sending the consumer web push notifications whenever they like, even if the consumer is not currently using the site.

Classic push ads are a great option if you wish to have access to your user at any moment. However, it is this same feature that can make them exhausting to users once they start getting bombarded with ad notifications often. Plus, you cannot display classic push ads on iOS and macOS devices, which limits your available audience. Thus, in-page push ads were developed.

In-Page Push Ads

This ad format is an evolution of the classic push ad. However, unlike web push notifications, this ad does not need users to subscribe to receive them. Thus, whenever a consumer visits a publisher’s page, an in-page will automatically appear as a notification in front of the web page calling the user to click on it without disrupting their browsing experience.

What is even better, in-page push ads can be displayed on Apple devices. Thus, they are opening up push-ads to a new market that had been closed to them for years.

Either way, any of these push ad types are a great option for advertisers and publishers. They are engaging and highly converting, making them both great options to grow brand visibility and enhance your monetization opportunities.

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