The Difference Between CPC and CPM Models
Usually when advertisers are trying to bid for an ad campaign in an ad network, they usually have several pricing models they can choose from. The most commonly used ad pricing models in the online advertising world are CPM...
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Push Formats. Classic Push and In-Page Push
If you have ever seen an ad notification appear in the right bottom corner of your computer, then you have interacted with a push ad...
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How To Choose A GEO For Your Campaign
It is no secret that geotargeting are a great to improve your ad campaign and increase your brand engagement and awareness. One of the facts measures of a great geotargted marketing strategy is targeting the right geos. Selecting the...
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Affiliate Marketing. What Is It
In this day and age, chances are high you have probably heard about affiliate marketing and how it is a great way for individuals to make some passive income through...
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Pop-under ads are not exactly a new ad format in the digital marketing world. These ads have been around for quite a while and are still regarded as one of the most effective ad formats publishers, and advertisers have at their disposal...
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Why You Should Invest in Geotargeting
If you are in the world of digital marketing, chances are you have probably heard about geo-targeting. Think of it this way. If you are a business offering your services to...
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Native ads. What are they and How Effective Are They
In today’s world, the average person will see between 4,000 to 10,000 ads in one day. It’s no secret that ads have been one of the most essential marketing tools businesses and brands have had at their disposal for decades, and with the...
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Any affiliate marketer or advertiser who has thought about email marketing definitely had to consider SOIs and DOIs offers at one point. For years there have been several...
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The Key Ad Creatives You Should Consider In Your Ad Campaign
Can you remember all of the ads you saw today? Probably not. But chances are you probably remember one or two. If you had to think about it what most do you remember about these ads. Was it the message or perhaps the visual of the...
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Dating Vertical, Pros and Cons
If you are an affiliate marketer looking for a profitable vertical to make you money, you cannot go wrong with the dating vertical. Why? Because people will always be...
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